MarketLink is a program of the National Association of Farmers Market Nutrition Programs (“NAFMNP”). In partnership with the USDA and Novo Dia Group (“NDG”), MarketLink assists farmers and markets with the Supplemental Nutrition Assistance Program (“SNAP”) Retailer Application, and connects them with free app-based SNAP Electronic Benefit Transfer (“SNAP/EBT”) processing equipment. As of October 2023, MarketLink will begin extending the TotilPay Go app subscription to DMFs and FMs earning $500 or more in SNAP sales annually, made possible through a cooperative agreement with USDA - FNS.
Founded in 2013, MarketLink has helped more than 3,000 farmers and markets accept electronic payments - including more than $104m in SNAP sales and $63m in credit/debit sales for a total impact of more than $168m. In 2019, USDA awarded NAFMNP a Cooperative Agreement to implement the 'free equipment program', providing grant funding for equipment to direct marketing farmers and farmers markets.
In 2021, NAFMNP was awarded a USDA grant to help farmers accept SNAP benefits online. Since then, the program has been working with GrownBy and Worldpay FIS to develop a secure pin-based platform for direct marketing farmers to accept SNAP transactions online.
MarketLink is also working with the following state programs to modernize their voucher-based government and incentive programs with the TotilPay Incentive Management System (TIMS) and myMarketLink app:
- Maryland Market Money - eIncentives
- Indiana Farmers Market Nutrition Program - eFMNP
- Oregon Double Up Food Bucks - eDUFB
- New Jersey Special Supplemental Nutrition Program for Women, Infants, and Children Program - eWIC